Bluetooth Saves Time and
Eliminates Waste by Simplifying
Event Registration

As a developer relations manager for the Bluetooth Special Interest Group (SIG) in APAC, I have attended more than 90 events in the APAC region in the last three years. Whether speaking on stage or just walking the show floor, before getting access to an event, the first thing I need to do is to register and print my badge. This badge not only gives me event access, but onsite organizers can scan the barcode on my badge to identify me while getting an accurate attendee count for the event.

Over the last three years, I’ve collected 95 event badges — that’s a total of 2.3kg of paper, plastic, and nylon (each badge weighs about 25g).

While data obtained from each badge helps organizers and exhibitors evaluate the popularity of events, it can also create an inconvenience for attendees. Long registration lines are frustrating, and the hotter the event, the longer the lines. One experience in Shanghai took me almost two hours to access the venue.

Better Events with Blue

On a recent business trip to Hong Kong, I experienced firsthand how Bluetooth® technology could be used to eliminate the need for physical badges while saving attendees valuable time.

On 6 April 2018, I attended the Hong Kong International Lighting Fair, speaking at the Asian Lighting Forum 2018. When I first walked into the Hong Kong Convention and Exhibition Center, my eye immediately caught the Bluetooth logo on the badge lane signage.

To capitalize on the growing trend towards mobile sourcing, the Hong Kong Trade Development Council (HKTDC) released a one-stop sourcing application, HKTDC Marketplace. Through the app, visitors can get the latest market information, pre-register for trade fairs, and access product and exhibitor listings throughout the year. e-Badge enables visitors to register and retrieve their exhibition admission badges at their fingertips, providing a more efficient admission process. More than 400,000 users around the world have already downloaded the app.

Save Time and Eliminate Waste

According to a recent HKECIA report, 2.2 million visitors attended exhibitions in Hong Kong in 2016. With every one of those visitors needing a badge and with each badge weighing approximately 25g, that adds up to more than 55 tons of event badges produced in Hong Kong in 2016, most of which end up in landfills. Attendees using e-Badge just need to install an app and enable Bluetooth on their smartphone. Those two simple steps can reduce waste and have a big impact on the environment.

The e-Badge system also saves valuable time. At most events, badges need to be issued at registration counters and then scanned at entrances. By using an e-Badge system supported by Bluetooth, visitors can spend more time connecting with exhibitors rather than waiting for registration and badge scanning. This not only saves attendees time, but organizers don’t need as many dedicated human resources to cover registration reception.

Admission Made Simple

By using Bluetooth technology in e-Badge detection devices mounted around event entrances, visitors can simply show the e-Badge on their smartphones to onsite staff.  When the green tick is displayed, it signifies that two-way communication is established and the attendance record is automatically uploaded on the fly. It is an easy way to enhance event admission, and the technology is on track to being adopted by other event organizers around the globe.

To try e-Badge:

  • Download the HKTDC Marketplace, and create your account on the app 
  • Complete registration, login to your account, select the Trade Fairs you wish to register for, complete the Visitor Pre-Registration, and collect your e-Badge
  • Enable Bluetooth on your smartphone for seamless event access

While Lighting Fair was my first experience with e-Badge, they are far from the only ones implementing the technology. e-Badge can be used for any event hosted by HKTDC. Just remember to keep Bluetooth enabled on your smartphone and you can contribute to protecting the environment while saving yourself valuable time at your next event.

Related Resources

Smartlock Provides Unparalleled Security

As more and more devices become smart devices with internet connectivity, the urgency to…

Latest Advancements and Global Trends in Bluetooth for the Internet of Things

Bluetooth technology is already the number one installed communication method in the IoT and…

The Future of Bluetooth Technology

Get the latest trends and forecasts in key Bluetooth solution areas and see how…

Advanced Bluetooth for Android Developers

Android developers can take this guided tour of the most recent features and interesting…

2020 Bluetooth Market Update

Supported by updated forecasts from ABI Research and insights from several other analyst firms, the Bluetooth Market Update highlights the latest Bluetooth trends and forecasts.

2019 Bluetooth Market Update

Supported by updated forecasts from ABI Research and insights from several other analyst firms, the Bluetooth Market Update highlights the latest Bluetooth trends and forecasts.

Bluetooth Core Specification Version 5.1 Feature Overview

Bluetooth Core Specification v5.1 contains a series of updates to the Bluetooth core specification. This document summarizes and explains each change.

Bluetooth Core Specification Version 5.0 Feature Overview

Learn how Bluetooth 5.0 significantly increases the range, speed, and broadcast messaging capacity of Bluetooth applications, making use cases in smart building and smart industry a reality.