Serving some of the world’s most innovative companies, Cadence leverages their Intelligent System Design strategy and computational software expertise to help today’s electronic designers turn design concepts into reality.

Cadence worked closely with Fraunhofer, co-inventors of the LE Audio LC3 codec, to ensure that the codec could be implemented in a low-power, low-memory footprint. Gerard Andrews, director of audio/voice IP marketing for Cadence, discusses their involvement in the development of LE Audio and talks about some of the market challenges this new Bluetooth® wireless innovation will help Cadence address.

Q&A with Gerard Andrews

What’s been the biggest impact of Bluetooth audio on people’s lives?

Bluetooth audio allowed users to cut the wire and enjoy audio content in new ways that weren’t achievable when tethered to their audio source. Handsfree calling is great, but I think enjoying music on the move or while exercising is, perhaps, the biggest impact of Bluetooth technology. Wireless Bluetooth listening really gave consumers a new freedom of movement to exercise, dance, or work while enjoying audio content. Of course, the battery life of Bluetooth enabled devices has been critical to their success along with the affordability of numerous Bluetooth products.

What has you most excited about LE Audio, and how will it change the role of audio in our lives?

There are a lot of great features in LE Audio, but I’m most excited about Audio Sharing. We can tend to become isolated or absorbed in our own world when wearing headphones while listening to music or enjoying a movie. Bluetooth® Audio Sharing will allow us to interact and share our favorite content with those around us.

I’m sure that we all have had that you’ve got to check that out moment while enjoying content on our smartphone. With LE Audio, you will have a new way for someone around you to check out what you just experienced. I’m excited to see how innovative apps and streaming services take advantage of this new capability.

FEATURED INNOVATION

LE Audio

Building on 20 years of innovation, LE Audio will not only enhance the performance of Bluetooth audio, but will bring all its benefits to people with hearing loss. LE Audio will also introduce Audio Sharing, an innovative new Bluetooth use case with the potential to once again change the way we connect with each other and experience the world around us.

LEARN MORE

 

What are some of the market challenges that LE Audio will enable you to address?

At Cadence, we focus on offering compelling, low-power performance across a broad spectrum of audio applications, including voice input processing, speech recognition, 3D audio playback, and active noise cancellation. In the case of Bluetooth technology, we are focused on making sure our licensees can offer LE Audio at very low power while using the smallest amount of memory. We’re also committed to ensuring that we provide the best DSP instruction sets and most highly optimized codec implementations to deliver on this low-power promise to our semiconductor and system OEM customers.

How will LE Audio help further interoperability and enable scale in the audio market?

I think that the standard already has led to a strong ecosystem of devices that work together seamlessly. LE Audio will build upon this legacy and enable new devices that take advantage of the innovative features in LE Audio.

When do you expect to see LE Audio solutions hitting the market?

At this point, I can’t predict exactly when our customers will release LE Audio products, but they seem to be moving quickly. Hopefully, we won’t need to wait too long before we can enjoy exciting new consumer products enabled by LE Audio.

FEATURED PROGRAM

Bluetooth Member Promotion Program

Are you a Bluetooth member designing innovative wireless solutions? You may be eligible to participate in the Bluetooth Member Promotion Program.

LEARN MORE

A Behind-the-Scenes Look at LE Audio

The views and opinions expressed by Peter Liu are his own, acting as an…

LC3 Will Have Big Impact on the Next Generation of Audio

For more than 30 years, the Audio and Media Technologies division at Fraunhofer IIS…

Hearing aids - destroy the stigma, increase the functions

Hearing aids can be stigmatised because they’re associated with growing old – meanwhile the…

Updated Five-Year Forecasts for Traditional Bluetooth Markets

According to the recently released 2020 Bluetooth Market Update, total annual Bluetooth® device shipments…

Turn It Up

On trend at this year’s CES were developments in the traditionally slow-moving medical electronics…

Latest Advancements and Global Trends in Bluetooth for the Internet of Things

Bluetooth technology is already the number one installed communication method in the IoT and…

What to Expect From the Future of LE Audio

WiFore supports companies wanting to cut the cord by adding wireless connectivity to their…

The Future of Bluetooth Technology

Get the latest trends and forecasts in key Bluetooth solution areas and see how…

Inside the development of Bluetooth’s new Low Energy Audio standard

Improved audio for people with hearing loss and a Broadcast Audio feature that allows…

Previewing the Next Generation of Bluetooth Audio

Watch a key contributor guide developers through the next generation of Bluetooth audio, including…

2020 Bluetooth Market Update

Supported by updated forecasts from ABI Research and insights from several other analyst firms, the Bluetooth Market Update highlights the latest Bluetooth trends and forecasts.

The Hearables Report 2020-2025

Who could have guessed, back in 2014, that a Kickstarter campaign would lead to…