All the essentials you need to brand your Bluetooth product

The Bluetooth® brand is globally recognizable with up to 92% consumer awareness. This is why so many companies use the Bluetooth word mark and logo on their packaging and advertising, and throughout their marketing. When consumers see the Bluetooth brand they know the product is trusted and will work with any of the other Bluetooth products they already own.

The brand guide contains all the essentials you need to market your Bluetooth product including the color breakdown for print packaging, how to use the logos and other guidelines. The zip file contains the most recent brand guide in English and its translated versions (Simplified Chinese, Japanese and Korean languages), and the registered trademarks in a variety of digital and print ready file types.

The Bluetooth Special Interest Group (SIG) owns the Bluetooth word mark, figure mark and combination mark (collectively, the Bluetooth trademarks), and protects the Bluetooth trademarks through the brand enforcement program. In order for a company to use the trademarks, two things must happen: 1) a company must be a member of the Bluetooth SIG and 2) the goods offered must have completed the Bluetooth Qualification Process. Members should always refer to the Bluetooth brand guide when using the logos. Should you have any unanswered questions, submit a support request to the brand manager.

 

Download the Bluetooth brand guide and logo files (English)

 

Brand guides available in other languages:
Japanese | Korean | Simplified Chinese | Traditional Chinese

Additional Resources

Why Customs Is Stopping Your Bluetooth Product Shipments

Recently, there’s been an increase in the number of Bluetooth® promotional products being stopped…

How Cadence Will Use LE Audio to Solve Market Challenges

Serving some of the world’s most innovative companies, Cadence leverages their Intelligent System Design…

How LE Audio May Bring Earlier Intervention For People with Hearing Loss

Jesal Vishnuram with Action on Hearing Loss explores how LE Audio can have a…

Bringing Choices to People with Hearing Loss

Jesal Vishnuram with Action on Hearing Loss discusses how providing choices to help manage…

Improving Lives through Assistive Listening Technology

See Jesal Vishnuram with Action on Hearing Loss discuss the need to increase support…

LE Audio and the Future of Hearing

Learn how Bluetooth® LE Audio will improve the lives of people with hearing loss…

World Hearing Day: Hearing aids, music buds and Bluetooth LE Audio

The new version of Bluetooth brings such features as enabling lower-power devices (via its…

Industry Experts Weigh In on LE Audio

The introduction of LE Audio has generated a lot of excitement across the market.…

10 Frequently Asked Questions on LE Isochronous Channels

LE Audio is the next generation of Bluetooth® audio and operates on the Bluetooth Low…

4 Challenges the Next Generation of Hearing Aids Will Solve

The World Health Organization estimates that more than 6 percent of the global population…

Why you should care about Bluetooth LE Audio

LE audio is a significant step forward for Bluetooth audio, both in terms of…

How LE Audio Will Meet the Needs of Hearing Aid Users

The member companies of the European Hearing Instrument Manufacturers Association (EHIMA) strive to provide…

Using Location Data to Enhance Customer Experience

Real-time locating systems (RTLS), based on affordable Bluetooth® tags, offer tremendous possibilities for optimisation…

Silicon Labs x Quuppa | CES2020 | Interview

An interview with Megan Lueders (CMO at Silicon Labs) & Fabio Belloni (CCO at…

Managing in the Location-Tracking Era

Real-time locating systems allow precise tracking of every asset. But to make the most…

Four Approaches for Expanding the Range of Bluetooth

Bluetooth technology is seeing widespread adoption in IoT applications. However, these implementations often require…

Bluetooth Hearing Aids Are Ready for Prime Time

At first glance, hearing aids and Bluetooth® technology appear made for each other. On…

What Features Bluetooth's New Upgrade Will Bring

The Bluetooth LE Audio upgrade promises wireless audio sharing, public broadcasting, and better sound,…

Scaling Up Wireless Lighting Controls- 120,000 Sq Feet Illuminated by Bluetooth Mesh Luminaires

Located in the picturesque city of Red Deer, Westerner Park is Central Alberta’s largest…

Stratosphere Tower Gets a Lighting Retrofit

The Bluetooth mesh lighting control ecosystem continues to grow at an exponential rate. In…

Disrupting the Restoration Industry with Bluetooth

When Steven Kramer became aware of how antiquated water restoration operations had become in…

How to Automate Asset Tracking, Management, and Inventory in Healthcare and Pharma

Asset tracking is particularly important in healthcare as well as in pharma. Sometimes minutes…

The Bluetooth LE Security Study Guide

Learn about fundamental security concepts, the security features of Bluetooth Low Energy, and gain some hands-on experience using those features in device code.

Bluetooth Location Services

See 8 use cases for enhancing building efficiencies and creating a better visitor experience, discover new data that supports the latest trends and forecasts, and find out what’s driving the rapid adoption of location services solutions.

How to Make Wearables Bluetooth Mesh Provisioners

Learn how to create applications for smartwatches and other platforms that can monitor and control nodes in a Bluetooth mesh network.

Lighting as a Platform

See how connected lighting systems are being used as a platform to enable advanced building services like wayfinding, asset tracking, and space utilization to improve the ROI of smart building investments.

An Introduction to Web Bluetooth

Provides foundation-level information and hands-on labs that walk you through using Web Bluetooth APIs.

Build a Smarter Building with Blue

See how Bluetooth increases reliability, reduces costs, and enhances your smart building ROI.